ilysm. privacy policy

Last updated: July 18, 2026

The short version

ilysm has no accounts. We don't know your email, phone number, or location. What we store is what you and your partner put into the app, tied to a random identifier your device creates, and you can delete all of it at any time.

What we store

A random identifier is created on your device when you first open the app; it is the only thing that identifies you to us. Connected to it, we store: the first name you enter, the color you pick, your current mood, custom moods, match lines, and quick replies you write, photos you and your partner add (your profile photo and the photos assigned to moods), your couple's pairing and optional anniversary date, and a push-notification token for your device.

What we never collect

No email, no phone number, no location, no contacts, no message history (there is no chat), no advertising identifiers, no third-party ads, no tracking across apps or websites.

Where it lives

Data is stored on Cloudflare's infrastructure (a database and object storage). Photos are only ever accessible to the two members of your couple, via expiring signed links. Notifications are delivered through Apple's push notification service; the notification content (for example, a mood or a quick reply) passes through Apple to reach your partner's device.

Subscriptions & payments

ilysm+ subscriptions are purchased through Apple. We never see your payment details. We use RevenueCat to validate purchases and manage subscription status; RevenueCat receives your random app identifier and purchase information from Apple for that purpose, and nothing else about you. A subscription bought by either partner unlocks ilysm+ for both members of the couple.

Service logs

Our servers keep short-lived technical logs (such as request timing and errors) to keep the service running. They are not used for advertising or profiling.

Deleting your data

Settings → "delete account & all data" removes everything server-side immediately and permanently: your identifier, your couple record, moods, photos, and push tokens. Unpairing removes your own data from the couple. Subscriptions are managed and cancelled through your Apple account settings.

Children

ilysm is not directed at children under 13, and we do not knowingly collect information from them.

Changes

If this policy changes in a way that matters, we'll note it here with a new date at the top.

Contact

Questions: support@ilysm.app